|
|
 |
 |
 |
 |
 |
 |
Doordarshan Kendra
Jhalana
Doongri,
Jaipur -302004,
Rajasthan,
India
Telefax : 91-141-2711519
E-mail:
dtcddkjp@rediffmail.com |
|
|
|
The first
television programme was viewed by the people of
Rajasthan on 1st August 1975 under the Satellite
Instructional Television Experiment in the
districts of Kota, Sawai Madhopur and Jaipur.
Special educational programmes were then
produced at Delhi.
On 1st March 1977, Upgrah Doordarshan Kendra (UDK)
was set up at Delhi. The programmes produced at
UDK for Jaipur were relayed. On 1st June 1987,
Jaipur Doordarshan Kendra was set up at Jhalana
Doongri and transmission started on 6th July
1987. Initially the Kendra produced only 30
minutes of programming and this was gradually
increased to about 4 hours. From 2nd Oct. 1993,
the LPT’S located at Ajmer, Udaipur, Jodhpur and
Bikaner and HPT at Bundi were connected with DDK
Jaipur via satellite. Doordarshan introduced
commercial service at Jaipur Kendra on 11/12/93.
PRESENT STATUS: Doordarshan Jaipur is the
only Programme Production Center in Rajasthan.
The studios are housed at Jhalana Doongri,
Jaipur and the transmitter is located at the
Nahargarh Fort. As per the census figures of
2001, the channel covers 79% by population and
72% by area of Rajasthan. On 1/5/95 telecast of
DD-2 programmes commenced from Jaipur using a
100W LPT. Now DD-2 converted as DD News is being
telecast from a 10 KW HPT set up in 2000. The
reach of the News channel is 11% by area and 32%
by population. There are 74.85% TV and 35.83 %
Cable homes in Urban Rajasthan and 25.69% TV, 7%
Cable homes in Rural Rajasthan (NRS-2002).
Presently this Kendra originates over four hours
of daily programming (25 hrs and 30 minutes
weekly) in Hindi and Rajasthani. Programmes are
also telecast in Sindhi, Urdu, English and
Sanskrit. This Kendra originates two news
bulletins daily one in Hindi and one in Rajasthani and feeds important stories for
the national bulletins including regular
contribution in Rajyon Se Samachar at 1740 hrs
daily on DD News. Major sports events are
covered for national telecast in live /recorded
mode. Programme contributions are also sent for
national telecast. Programme sourcing is
in-house and sponsored. |
Marketing of Air-Time:
- Air-Time marketed in various time zones.
- Commercial tariffs fixed on the basis of
viewing density.
- Air-Time sold for product/services
(Advertisements permitted are subject to the
code for Advertising).
- Air-Time sold to private producers for
sponsored programmes – concept of FCT.
- In-house productions of Doordarshan also
marketed.
- Marketing to major clients directly done by
Doordarshan.
|
|
|
|
|
|
|
